Polso increases email revenue by 51%
CLIENT
2025
TIMELINE
3 MONTH
the
challenge
INCONSISTENT EMAIL EXECUTION
Campaigns lacked structure and visual consistency, resulting in an uneven brand experience and missed engagement opportunities.
UNDERPERFORMING EMAIL REVENUE
Klaviyo-attributed revenue was sitting below 15%, far below what the channel should be contributing.
MISSING LIFECYCLE FLOWS
Key automated flows were absent, meaning no structured upsell, cross-sell or repeat purchase strategy.
TIME CONSTRAINTS INTERNALLY
The Polso team didn’t have the bandwidth to execute a consistent, high-quality email strategy in-house.
our
solution
Melrose rebuilt Polso’s email infrastructure with a performance-first strategy focused on revenue expansion and brand consistency.
Designed and rebuilt 15 high-impact email flows focused on upsells, bundles and cross-category cross-sell.
Implemented repeat purchase and lifecycle automation to increase customer lifetime value.
Developed a cohesive visual email system aligned with the brand.
Launched an ongoing campaign calendar with 4 EDMs per month.
Optimised email structure and creative for engagement.
Created a consistent sending rhythm to train audience behaviour.
the
result
Within three months, Polso’s email channel became a major revenue driver.
+51%
Klaviyo attributed revenue YoY
+154%
Revenue per recipient
+131%
Conversion rate
