348% Klaviyo revenue growth for Nomu Matcha
CLIENT
2025
TIMELINE
3 MONTH
the
challenge
MISSING CORE REVENUE FLOWS
Key flows such as welcome, abandoned cart, browse abandonment and winback were either missing or underdeveloped.
NO CLEAR LIFECYCLE STRATEGY
There was no structured journey guiding subscribers from first touchpoint through to repeat purchase.
LIMITED LIST GROWTH SYSTEM
The website lacked a strong pop-up and opt-in strategy, slowing subscriber growth.
INCONSISTENT EMAIL DESIGN
Emails didn’t reflect the premium nature of the brand or create a cohesive customer experience.
our
solution
Melrose rebuilt Nomu’s email ecosystem with a clear, revenue-focused lifecycle framework.
• Built core revenue-generating flows including welcome series, abandoned cart, browse abandonment and customer winback
• Structured each flow to move customers toward repeat purchase
• Designed all emails in Figma to create a premium, on-brand experience
• Implemented a stronger pop-up strategy to accelerate subscriber growth
• Created a clear lifecycle structure inside Klaviyo to support long-term scalability
The goal was to build an email system that consistently generated revenue while strengthening brand perception.
the
result
Following implementation, email performance increased significantly.
+348%
Increase in Klaviyo attributed revenue
+58%
Increase in overall site revenue
+281%
Subscriber growth
