Melrose.

YOUR PAID ADS
GROWTH PARTNER

As experts in the ever-changing landscape of social media and search advertising, we'll drive growth and deliver results so you can focus on what you do best.

WHAT WE DO BEST

Paid Ads

We don’t just deliver digital marketing services—we become your strategic partner.

Meta Ads

Strategic campaigns funnels driven by strong creatives. From awareness to action, our strategic campaign funnel deliver measurable results.

Google Ads

Reach your audience at the moment they’re searching. Our expertly crafted search campaigns put your business at the top of search results, driving high-intent traffic.

Tik Tok Ads

Authentic content that connects with the TikTok community. We create ads and seamless shopping experiences that captivate and drive conversions.

Pinterest Ads

Inspiring, visually-driven ads that drive discovery. We help you turn Pinterest browsers into buyers with impactful campaigns.

LinkedIn Ads

Strategic, professional campaigns that connect you with decision-makers. Build trust, generate leads, and amplify your brand’s authority.

Youtube Ads

Attention-grabbing video ads that tell your story. From pre-roll to discovery, we create campaigns that engage and convert.

Our Process

AUDIT

A deep dive into your social presence and campaign performance. This comprehensive audit provides us with valuable insights into what's working well on social channels and areas for improvement.

STRATEGY

Our expert team will work closely with you to define your social advertising goals, campaign strategies, target audiences and KPIs to develop a roadmap that sets us up for success.

SET UP

The set-up phase involves implementing tracking, configuring platforms, designing content and structuring your social campaigns. We focus on seamless integrations between channels to maximise performance.

OPTIMISATION

Through continuous A/B testing, creative experimentation and audience refinement, we aim to achieve optimal results by adapting to latest trends and audience behaviour.

Scaling Purpose-Led Brands

We support businesses with a mission to grow sustainably while staying true to their core values. We focus on driving meaningful growth that aligns with your purpose, building strategies that connect with your audience and create lasting impact.

LEARN MORE

WHY CHOOSE MELROSE

Reasons We Should Partner

Client Ownership

Full ownership and access to your ad accounts and email marketing platform. Learnings and data that are forever yours.

real time reporting

Real time reporting that goes beyond surface-level metrics. Offering insights into audiences, campaign performance, and best performing creatives.

INTEGRATIONS

We use integrations to your advantage, sharing data between platforms and creating a cohesive, omni-channel presence for your brand.

Partner with Melrose

We're opening a limited number of partnerships this quarter. Schedule a discovery call to explore how we make an impact for your brand.

GET STARTED

📢 Meta Ads Are Changing. Big Time.

And what’s coming is iOS14-level disruptive. If you know you know.

🚫 Manual ad buying? Gone by mid-June. ⚙️ AI-powered Advantage+ will take over. 🎯 Retargeting + interest targeting will be heavily restricted. 🎥 Creative is now your #1 lever for performance.

Agencies won’t be able to “optimise” like they used to—because manual controls are disappearing. What matters now? High-performing, high-volume creative.

If your current strategy doesn’t include creative testing, copy variation, and consistent output—you’re already behind.

Busting the biggest Meta Ads myths I hear all the time!

🚫 Myth 1: I need to change ads every few days to keep them fresh
✅ Reality: Nope. I’ve seen brands sabotage their own results by tweaking ads too often. Every time you change an ad, you reset the learning phase—and that kills performance. The key is testing variations without disrupting high-performing ads.

🚫 Myth #2: Boosted posts are the same as running ads
✅ Reality: Boosting is just surface-level exposure. If I want real results, I use Ads Manager, where I can optimise for actual conversions, and not just exposure.

🚫 Myth #3: Spending more means getting more results instantly
✅ Reality: Scaling too fast leads to higher costs and ad fatigue. Instead of doubling my budget overnight, I increase it gradually or use automated rules to scale smarter.

🚫 Myth #4: Retargeting is the only strategy that works
✅ Reality: I get why people say this, but relying only on retargeting is a huge mistake. I focus on top-of-funnel prospecting too, using broad audiences, strong UGC, and a killer offer to pull in new customers—not just chase the same people over and over.

🚫 Myth #5: Meta Ads Don’t Work Anymore
✅ Reality: I hear this all the time. But the truth? Meta Ads still drive massive results—if you know how to use them right. The brands I work with scale by focusing on high-performing creatives, automation, and first-party data (like email lists and website traffic).

🔥 Bottom line? Meta Ads aren’t dead. But the old way of running them is. If you want real results, you need to adapt, test smarter, and let Meta’s AI do its job.

Exciting partnership news! We’re teaming up with @thecurveplatform to help make financial education accessible to all women 📚

Through emails marketing and paid ads, we’ll be working together to break down barriers and build a more informed and confident community 💌

At Melrose Agency, we’re all about helping purpose-led brands scale, and The Curve’s mission aligns perfectly with our passion.

They’ve recently launched The Investing Club, a space where women can learn how to invest, stay up to date with the stock market and take control of their financial future. Go check it out!

Apple Mail’s iOS 18.2 update is big news for your 2025 email marketing strategy.

If you want your emails to keep landing in the right spot and more importantly, getting opened - you’ll definitely want to pay attention to this.

#emailmarketing #emailmarketingtips #applemail

Introducing our 2025 email marketing packages… Beautifully designed custom email flows, delivered in just 30 days.

If your emails need a design refresh or if your missing key flows that are losing you revenue, then these packages are for you!

One time fee, no ongoing agency retainer.

Contact us for more information 💌

#klaviyo #emailautomation #emaildesign

It’s only fair that we show you our recent client results (pre-Black Friday)

E-commerce brands typically experience a dip in sales in the lead up to November… But not our clients!

With strategic planning and execution, they’ve achieved remarkable results ahead of the busiest shopping season of the year.

Swipe to see the results.

#clientresults #shopify #ecommercebusiness

Big changes are on the horizon for 2025 👀

There is an art to scaling ads successfully, and it’s about more than just increasing your budget.

It’s about optimising, testing, and understanding what works at every stage.

Swipe through to discover key strategies for scaling your ads without losing efficiency or ROI!

#metaads #scaling #paidsocial #ecommercetips

We loved collaborating with @theguideliner to create stunning email designs and an email automation strategy that fuels engagement and builds community. Here’s a peek at some of the eye-catching emails we designed ✨

As we wrap up 2024, we have space for one more email project 💌

Want to elevate your email strategy? Send us a message to get started.

#emailmarketing #emaildesign #emailautomation

It’s that time of year again—Black Friday & Cyber Monday prep is in full swing at Melrose.

We’re creating some exciting campaigns to help our clients crush their holiday sales goals.

And that’s not all... 👀 We’re also working on something extra special—a mini rebrand! Stay tuned for fresh new looks and even more innovative ways to help your business grow. 🙌

It’s going to be a BIG season, and we can’t wait to show you what’s coming next!

CLIENT SPOTLIGHT ✨

@shelleyfergusonstudio recently dropped the dreamiest furniture collection 💌 And we have a few items on our wishlist as we look for a new office space! 👀

Go check it out and tells us what your favourite pieces are!

Swipe through for killer email subject line ideas that increase open rates and drive action 💰

Save this post for later so you don’t forget to use these subject lines ☝🏼

Congratulations to our client @remionline_ on the successful launch of their second season fashion marketplace 👏🏼

REMI blends buying, selling and repurposing with a rich social experience that makes shopping more personal 🤳🏽

We love working with brands that make a positive impact on the community and that have a sustainable approach to fashion consumption.

Helping them bring their vision to life was super exciting and rewarding ❤️

Make sure to check out their epic new platform.

This is your sign to include carousels in your weekly content plan ‼️

Here are some content ideas to use in your carousel posts:
- Day in the life
- behind the scenes
- 5 ways to…
- My secret to…
- Our take on…
- Our favourite moments last month
- Success stories / testimonials
- 5 lessons we’ve learnt this year so far

Follow along for more ☝🏼

#instagramfeatures #instagramalgorithm #instagramcarousel

Are your emails ending up in the spam folder? 🤦🏼‍♀️Make sure to save this guide for later to help you achieve your email deliverability goals.

Email deliverability is the ability to deliver emails to subscribers’ inboxes. It is what some marketers use to gauge the likelihood of their email campaigns reaching their subscribers’ inboxes.

If your emails are landing in the spam folder, it’s likely you have a weak email deliverability score.

Here are a few things to keep in mind that will help your emails land in your customers inboxes:

1️⃣ Emailing engaged subscribers
If your deliverability is weak, you may want to email only customers that have opened and/or clicked on emails in the last 30/60/90 days.

2️⃣ Maintain list hygiene
Regularly remove inactive or non-engaged contacts from your list.

3️⃣ Open rates & click rates
Make sure your open rates are over the 33% threshold and that click rates are over 1.20%.

4️⃣ Image & text emails
While image-only emails may look attractive, they often cause more harm than good. It’s common for subscribers to turn off images in their email settings. Best practise is to include 40% images and 60% text.

5️⃣ Frequency optimisation
Find the right balance in how often you send emails to avoid subscriber fatigue and maintain engagement. Sending too many emails in a short period, can lead to higher unsubscribe rates and spam complaints.

6️⃣ One click unsubscribe
Provide an easily accessible unsubscribe link to comply with regulations and maintain a positive reputation. Hidden unsubscribe links can make it difficult to unsubscribe, which can lead to frustration and spam complaints.

Not sure where your emails stand? Contact us for a free audit of your account 💌

#emaildeliverability #emailmarketing #emailmarketingtips #emailmarketingstrategy #klaviyoexpert

Ready to elevate your email marketing strategy? 💌 Contact us today for a free audit

The Summer ‘24 Edition is here 📩 featuring 150+ updates. We’ve gone through every single new feature and here are three you should be using for your ecommerce store.

#shopifytips #ecommercetips #ecommercenews #shopify

We’re getting really busy this EOFY… We have one space left for a client this month and then we’re closing our books for a little while. ��🤍

If you’re needing a last minute boost in sales this end of financial year, send us a DM 💬

Our favourite search engine platform 🤫

#tiktok #searchenginemarketing #searchengineoptimization

You’re welcome! ✨

#contentcreators #digitalmarketing #digitalmarketingtips #digitalmarketingsecrets

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hello@melroseagency.com.au
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